client
VOLARE
Services
Website Copy, website design, brand messaging, style guide, creative consulting
THE BRAND
Volare (formerly NVRDC, or the Network of Victim Recovery DC) has been called “the best nonprofit you’ve never heard of,” where every survivor of crime has access to a therapist, personal advocate, and attorney—all for free. Believing every survivor deserves to be treated with dignity and respect, their fluid suite of services mold to each unique client experience.
THE STRATEGY
✓ Consolidated an overwritten, overwhelming website architecture into a clean site map and user experience.
✓ Cleanly and efficiently articulated Volare’s three services: legal, advocacy, and therapeutic.
✓ Spoke directly to three distinct audiences (donors, clients, and volunteers/peers), while staying on-brand.
✓ Launched a clean, modern, minimalist brand with deep roots in Washington, DC.
99
Web pages consolidated into just nine pages.
3
Three services clearly articulated to clients, so they can get help faster.
11,000+
Survivors aided through Volare’s website to date.
