client
CLOCKOUT DC
Services
Branding, website copy, brand messaging, website design, style guide, creative consulting
THE BRAND
Clockout DC is a for locals, by locals digital platform sharing one-of-a-kind DC events. Founder Jade digs through 100+ primary sources every single week to uncover Washington DC’s culturally-enriching, hidden gem events.
THE STRATEGY
✓ Branded Clockout DC with a bold and beautiful color palette plus funky fonts to reflect her against-the-grain approach.
✓ Created a library of evergreen content to house Clockout DC’s coveted DC guides.
✓ Amplified what sets Clockout DC apart from other influencers, focusing on budget-friendly, accessible, inclusive, and unique events.
✓ Magnified founder Jade’s awards, story, and unique approach to increase followers, subscribers, and brand partnerships.
127,624
Unique website visitors on launch day.
86%
Increase in sales just one month post website launch.
172%
Increase in sales in just seven months post website launch.
