client
DC ABORTION FUND
Services
Website copy, website design, brand messaging and positioning, style guide, creative consulting.
THE BRAND
The DC Abortion Fund (DCAF) is the second-largest abortion fund in the U.S., supporting abortion seekers from DC and across the country. With connections to multiple area clinics, zero eligibility requirements, and a relentlessly supportive community, DCAF has expanded abortion access for 40,000+ callers to date.
THE STRATEGY
✓ Wrote a clear, step-by-step guide on how to apply for funding—which set a national precedent for other abortion funds to mimic.
✓ Conveyed joy through a bold color palette, snappy color palette, and cheerful imagery.
✓ Communicated every way to get involved, through event hosting, job applications, launching a fundraiser, or starting a partnership.
✓ Launched a digital learning center, sharing educational resources and highlighting the history of abortion access.
$2.7M
Raised in donations the year the site launched.
2nd
Largest abortion fund in the nation, funding abortion throughout the country.
236%
Increase in annual donations following the site launch.
