client
MIEL COFFEE CO.
Services
Brand identity, website copy, website design, brand messaging and positioning, style guide, creative consulting.
THE BRAND
Miel Coffee Co. is a gourmet coffee catering company serving made-to-order espresso for corporate events and private celebrations. Blending impeccable service, cozy vibes, and an eternal love for coffee, Miel transforms any venue into your favorite neighborhood coffee shop.
THE STRATEGY
✓ Wrote snappy, compelling copy for a pop-up espresso cart.
✓ Designed a dark, moody color palette to represent the founder’s coffeehouse aesthetic.
✓ Communicated Miel’s signature offerings, including custom-branded assets and white-labeled events.
✓ Implemented SEO best practices to boost visibility on Google.
66%
Increase in page views the month the site launched.
#1
Spot on Google for “coffee cart” and other keywords in Washington, DC.
51%
Increase in website visits the month the site launched.
